Cheryl McGechie

Job Title: Director of public engagement

Company: The Fairtrade Foundation

Cheryl heads up the public engagement team at Fairtrade, with an aim to deepen Fairtrade’s relationship with existing supporters and to help mainstream Fairtrade purchasing habits. Cheryl has more than 15 years’ experience in brands marketing and public engagement.

Cheryl leads the campaigns team, from which spokespeople are available to talk about national/regional campaigns, events, and Fairtrade towns, schools, faith groups and organisations.

Speaking at the following:

Panel discussion – ecolabels and standards – greenwashing or a proof point enabling consumers to make better choices?

What impact do they have on consumer choices? Are the standards stringent enough? Are there too many standards to have a genuine impact on consumers?

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