Daniella Vega


Daniella Vega

Job Title: Director of sustainability

Company: Selfridges

As director of sustainability at Selfridges, Daniella Vega created the high-end department-store chain’s sustainability strategy, Buying Better, Inspiring Change, and continues to head its implementation. Under Vega’s leadership, Selfridges became the first department store to be awarded the Carbon Trust Triple Standard for reducing energy and water use and for improving waste management. She led the award-winning initiative Project Ocean, which saw Selfridges ban the sale of single-use plastic water bottles in an effort to tackle marine plastic pollution, and in 2016, Selfridges were awarded the ‘World’s best sustainability campaign by a department store’, an award voted on by more than 7,000 industry peers. Vega was previously head of corporate responsibility at Sky and holds a master’s degree in sustainability and responsibility.


Speaking at the following:

Selling sustainability?

Should we be selling sustainability at all or accept it as an embedded value? How can we make sustainability a key purchasing priority rather than a selling tool? What about behaviour change within your own business? Session speakers: