Catarina Midby

Job Title: Sustainability manager, UK & Ireland

Company: H&M

Catarina Midby is H&M’s sustainability manager in UK and Ireland. She was a fashion director at Elle Sweden before joining H&M as global head of fashion PR. She has worked as head of H&M’s seasonal trends where H&M’s Conscious was born, as well as head of sustainability communication and sustainable fashion advisor – always with a focus on making fashion sustainable and sustainability fashionable.

Speaking at the following:

Panel questions and discussion: driving customer engagement on sustainability

How are customers’ buying habits changing? To what extent is sustainability driving change? How can retailers more effectively engage with customers? Session speakers to be joined by:

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